New Eco-Print Study Provides Insights Into Designer/Brand Owner Trends
A new in-depth print sustainability study investigates designer and brand owner opinion regarding sustainable print practices. Sponsored
by Monadnock Paper Mills and conducted by research firm Marketplace
Insights, the Study was conducted with over 300 print designers,
packaging designers and brand owners. It provides feedback on such
topics as the importance of incorporating sustainable practices into
projects, knowledge levels pertaining to sustainable print and
packaging, the motivations to go green, and the sources most relied on
for green design information. The study also probes awareness levels
and perceived credibility of many environmental logos often used to
display sustainability in print and packaging materials as well as
designer and brand owner perceptions of the costs versus the
profitability of going green. View the study here.
“We’re aware that the brand owner and designer communities are being
inundated with sustainability claims, awards, certification schemes and
environmental logos from suppliers, certifying bodies and even the
media”, said Dave Lunati, Marketing Director for Monadnock, “We wanted
to determine the perceptions of the importance these and the other
factors that influence sustainable print and packaging design and
determine which information is viewed as credible versus marketing hype
from the individuals on the front lines of the green design movement”.
The study was conducted online during the fourth quarter of 2008
through banner advertisements on print and packaging websites and
through designer user groups and blogs. Respondents were motivated to
take the survey by a donation to the Nature Conservancy by the study
sponsor for each completed survey.
